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According to Peter Druker (1986) he said that the aim of aim of marketing information system (MIS) is to know and understand the customer so well that the product or services rendered will be key to marketing decisions.  He further said that, many business firms lack information sophistication.  Many do not have a marketing research department where current and adequate marketing informa ...free research project topics and materials
Articles on this site are extracts from literature review of research projects, Get the full Project REVIEW OF LITERATURE   It’s necessary to review the need for marketing research in an industry. However, it does not have to be that way, but because many companies and even industries have failed to take marketing research important in product development.  Marketing manag ...free research project topics and materials
In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.   Many businesses fail to realize that they cannot stay in business without any marketing strategies. This is because th ...free research project topics and materials
The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.  The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks.  A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines ...free research project topics and materials
Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person-to-person communication in which the receiver provides immediate feedback to the source message through words gestures, expressions e.t.c such instant feedback allows the source to make instantaneous changes in encoding to ad ...free research project topics and materials
Category>OND Project   ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of ac ...free research project topics and materials
To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, depen ...free research project topics and materials
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY         The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on cus ...free research project topics and materials
Articles on this site are extracts from literature review of research projects, Get the full Project INTRODUCTION   Promotion is a key element in marketing. Successful promotion is the third essential ingredient or element in marketing strategy. Prospective buyers must learn about both the products distinctive want satisfying characteristics and its availability. Establishing and mai ...free research project topics and materials
By the end of 1980’s the provision of banking services in Nigeria could be described as orthodox and armchair affair. Customers sought for banks to provide them with services. They almost begged to offer them services.       Ono (1982) in his book “the foundation of Nigeria’s infrastructure, described banking in Nigeria as orthodox, a process whereb ...free research project topics and materials
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