A Study Into The Process Of Product Planning And Development In Marketing
the term marketing focus mainly on the buys and the consumer of some comodities, educating the regard to the availability of products and to important products features developing strategies to cobnvince them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion and servicing.
In ...free research project topics and materials
Advetising: An Effective Promotional Tool For Marketing New Products ( A Case Study Of Nasco Marketing Company)
Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study ...free research project topics and materials