The Role Of Marketing Strategy In Determining Consumer Purchasing Behaviour (a Case Study Of Guiness Nigeria Plc)
BACKGROUND TO THE STUDY
Of all business activities or functions, none is as interested in the consumer and his purchasing behaviour as marketing. Marketing is invariably connected with the research into consumers purchasing behaviour, namely, what the consumer wants, need, prefer and value, who are the prospective consumers and where they live, their income and mode of spending, ho ...free research project topics and materials
Trend In The Use Of Human Models In The Nigeria Advertising Industry
This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover, and the introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the limitations and the scope of the study was also tested in this chapter.
& ...free research project topics and materials